UBAT’s previous website was primarily informational, listing drives and events without effective storytelling or easy updates. Key aims included:
Presenting UBAT’s mission more compellingly
Structuring information on ongoing drives, donations, and impact
Empowering volunteers and donors with clear, up-to-date info
Enabling UBAT staff to self-manage content and events
Intuitive Navigation: Designed primary menu: About, Mission, Projects, Get Involved, Donate, Contact
Project Categorization: Organized drives by type (e.g., health, food distribution, flood relief, Raksha Bandhan), improving discoverability
Emotive Imagery: Featured engaging photos from drives (e.g., food distribution, medical camps) to reflect compassion and impact
Consistent Palette: Used warm, trustworthy tones that align with the nonprofit’s community-first values
Custom CMS Built: Allowed UBAT team to add/edit projects, update dates, volunteer lists, and upload media
Donation Details: Easy form-based entry for bank info, fundraising links, and alerts
Instant Publishing: Quick live updates on drives and fundraisers
Volunteer Profiles: Support for editing lead/volunteer names, roles, and photos
Responsive Design: Works effectively on mobile—essential for field updates
| Objective | Result Achieved |
|---|---|
| Increased Engagement | Clearer project info → longer visit durations |
| More Volunteer Participation | Direct “Get Involved” forms drove 30% increase |
| Easier Content Management | UBAT team now fully handles site updates with no developer help |
| Better Donation Transparency | Up-to-date banking info and event pages increased trust for donors |
