Dominate local search results in key service areas (e.g., “NexGen DDS” locations + dental services).
Boost new patient bookings via targeted PPC ads (Google Search & Facebook).
Improve cost-efficiency, reducing cost-per-lead while increasing appointment volume.
Strengthen brand credibility through optimized site content and ad extensions.
In-depth keyword research to identify high-intent queries (e.g., “kids dentist near me”).
On-page enhancements: optimized metadata, structured service pages.
Google My Business refresh: updated NAP, enhanced descriptions & service menus, consistent photo uploads.
Addressed site issues: improved loading speed, mobile-friendliness, structured markup implementation.
Created optimized content hubs: Local landing pages, service detail pages, FAQ sections.
Google Search Ads: Geo-targeted campaigns with tailored ad copy, CTAs like “Book Today” and “Free Consult.”
Facebook Ads: Retargeting visitors with offers for first-time checkups; engaged local audiences via lead generation forms with special offers.
Continuous split-testing: Headlines, CTAs, visuals across platforms to maximize CTR and form submissions.
Streamlined landing pages: simplified booking forms, trust signals (testimonials, affiliations).
Applied structured A/B tests on booking buttons, service page layouts, and offer messaging.
| Metric | Before | After | Change |
|---|---|---|---|
| Google Local Rank (“dentist + City”) | #8 to #12 | Top 3 | 📈 Improved dramatically |
| Organic Traffic | 1,000/month | 4,900/month | +225% |
| Paid Traffic | 800/month | 1,600/month | +100% |
| Monthly Leads | 30 | 155 | ↑ 182% |
| New Patient Bookings | 25/month | 65/month | ↑ 160% |
